— PROJECT NAME

Burger King: For Mature Palates Campaign

— ROLE

Creative Direction

Art Direction

With sweet maple and rich whisky, the Maple Whisky BBQ King is a mature burger. That’s why we positioned this burger as one for people with mature palates only. Leaning into a classy fireside aesthetic associated with whisky drinkers, we launched BK's new offering with the help of our own self-proclaimed saucemelier, an expert in all things sauce and flavours.