— PROJECT NAME
Mike's Hard Lemonade: Stream & Chill Without The Bill
— ROLE
Creative Direction
Art Direction
Mike’s Hard Lemonade is all about turning lemons into lemonade and turning bland times into good times. In 2023, when online conversations around the rising cost of of certain streaming services spiked, thus threatening good times around the country, we knew we had to act fast. We decided to give Canadians the chance to stream and chill without the bill.
Moving from ideation to execution in a matter of weeks, we launched with eye-catching OOH, digital, social and PR with an influencer partnership to help our audience get back to what matters most: who’s dating who on their favourite reality shows.
Stream & Chill wild postings
Social Strategy
Leveraging a combination of YouTube pre-roll, reach posts on META, awareness posts on Twitter and reach posts on Reddit, we reached our audience where they were already discussing the topic.
20.9M
Total Impressions
Stream & Chill website, mimicking a streaming service aesthetic
PR Impressions
248K
Traditional Impressions
4M
Social Impressions
4.2M
Total Impressions
