— PROJECT NAME

Oat Canada x Canada Soccer

— ROLE

Creative Direction

Art Direction

Apologetic. Sweet. Pushover. Bland. There are a lot of labels that are associated with being Canadian, as well as your standard oat drink. Our task was to redefine what it means to be Canadian, and a soccer fan. We created an anthemic spot announcing Oat Canada as the official plant protein partner of Canada Soccer, juxtaposing these old labels against footage that directly contradicted them.