— PROJECT NAME

Unbranded PrEP Campaign

— ROLE

Art Direction

Design

Sex has historically been something that has been culturally repressed and not talked about, particularly in the LGBTQ+ community. This is amplified by the fear of contracting HIV. However, fear and guilt can be minimized by empowering yourself with the best protection.

Our task was to encourage men who have sex with men to proudly own their sexual health by asking their doctors about PrEP medications, a once-daily prevention pill to reduce the risk of contracting HIV. We achieved this by creating an empowering integrated campaign that celebrated their freedom and choice when it comes to PrEP, encouraging them to start that conversation with their doctors.